Investigating Personality &
Aesthetics.

Problem:
We were interested determining the role of personality traits in relation to the perception of novel design styles. This research extends and supports the notion that personality traits are an important factor for UX research and design.

Solution:
We conducted an empirical unmoderated experiment to determine whether differences in visual appraisals for varying design styles (Brutalist, Flat, and Neumorphic) depend on an individual's personality traits.

Results
We found that extraverts and highly open individuals gave higher visual appraisals for aesthetic novel design styles.

Role Principal Researcher (UX)

Duration 3 months

Methods Behavioral research.

Mixed methods.